University of Louisville Associate Athletic Director for Marketing Lottie Stockwell joins From The Pink Seats Podcast for “Controllable Surprises.”
No one in the sporting world was prepared for the changes and lasting impact that the pandemic would bring, and I mean no one. On this week’s episode of From The Pink Seats Podcast, the guys sat down with UofL’s Athletic Director for Marketing, Lottie Stockwell, to chat about the change COVID has caused for the Cards’ athletic department, the past & future of Louisville football, and so much more.
Despite the flaws on the football field, getting fans back in seats and back in the stadium for live events has been a massive undertaking. On top of that, Lottie has been charged with shaping marketing campaigns, putting together new events & experiences for fans, increasing overall engagement, all while leading special projects like the Lamar Jackson number retirement. During the episode, she talks about what all has gone into the first “back to normal” season behind the scenes, why the focus has been on adding extra value for fans, and how 2022 + spring football will be different.
Also read: An Introduction to Louisville City FC
Behind the award winning social media team, creative updates, and so much more, is a story worth listening to. Lottie and the University have built one of the most special marketing teams and it has shown in the product & overall experience. Even through the pandemic, social unrest, and uncertain times of Louisville, the constant has been the desire to grow the brand. If you’ve ever tailgated, been to a game, interacted with Louisville athletics, or even bought gear – you’ve crossed paths with the marketing team at Louisville.
This is an episode you don’t want to miss.
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You can listen to the full episode above or anywhere you get your podcasts from.
Be on the lookout for a special guest joining the show for the final episode of the 2021 Season In Review series.
